Student awarded second place, Genuine Design Scholarship Competition

New York, NY - April 12, 2010 - NYSID BFA candidate Sarah J. Muchow placed second in M2L's second annual Genuine Design Competition, winning $2500 for her efforts.  Fellow BFA candidate Kyla Pellicani received an Honorable Mention. The competition, which required entrants to create a short video in the form of a Public Service Announcement on the topic of genuine design and the problem of knock-offs in the furniture industry, was open to design students across the country.  Students' entries were limited to video files posted on YouTube.

The video entries were reviewed by a jury of top design journalists and professionals including: Sarah Rich (Dwell); Laurel Petriello (Interior Design); Nicole Haddad (New York Spaces); Karen Shalett (DC Modern Luxury); and David McFadden (Museum of Arts and Design). Judging was based on originality, quality of content and impact of message.

M2L is a furniture importer and distributor specializing in genuine modern design dedicated to finding and sourcing truly iconic pieces that define the classic modern aesthetic. A reception honoring this year's winners will take place at the M2L showroom in New York City on Wednesday, April 21st. The winning entries will be embedded on the Genuine Design website.

To view Sarah's video, visit


Founded in 1916, the New York School of Interior Design (NYSID) is New York’s only private, not-for-profit college devoted exclusively to interior design education and related disciplines. NYSID’s guiding principle is that the interior environment is a fundamental element of human welfare and the college is committed to actively improving the quality of life for all segments of humanity. This ideal is put into practice by a dedicated faculty of well-known designers, architects, art historians, and authorities in the field who guide a diverse student body of over 700 full-and part-time students.

NYSID offers certificate, undergraduate and graduate programs in the field of interior design. The college is an accredited institutional member of the National Association of Schools of Art and Design (NASAD) and NYSID’s BFA is accredited by the Council for Interior Design Accreditation (CIDA).